Application Required, Limited Availability

Most coaching gives you
a framework.
This gives you a mirror.

The 35-week Fireholder curriculum, delivered live. Weekly 1-on-1 sessions with Julian, built around your specific goals and what's actually in your way.

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Applications reviewed personally by Julian. Not open enrollment.

17 Feature Films
#1 Bestselling Author
Purple Belt, BJJ
35-Week Framework
By Application Only

How Each Week Works

A Rhythm That Builds Momentum

01
Open the App
The week's chapter, opening question, and weekly task unlock on schedule.
02
Reflect
A short journal prompt captures where you are before the call.
03
45-Minute Session
A live 1-on-1 strategy session working the chapter into your real life.
04
Prove Integration
A concrete task and Fire Check turn insight into action before next week.

The Curriculum

35 Weeks. Delivered Live.

Coaching runs the same 35-week curriculum as the Membership, one week at a time, but every session is live and built around your specific goals and what's actually in your way, walked through directly with Julian.

See the Full 35-Week Curriculum
Julian Habib

Your Coach

Julian Habib

Filmmaker, martial artist, and lifelong entrepreneur starting his first business at age 8, whose work has spanned co-founding a television network at 23, producing nearly 1,000 commercials as an agency Production Manager, working on 17 feature films in Hollywood, and serving as lead video editor for the Tokyo Olympics' official Facebook campaign, before writing the #1 bestseller Be the Fireholder.

Read Julian's Full Story
Joe Foster, founder of Reebok

Social Proof

It hit #1 by passing a founder's own book on the charts.

Be the Fireholder reached #1 Bestseller status. To get there, it passed the book of Joe Foster, founder of Reebok, on the bestseller charts.

Joe Foster is the founder of Reebok. Be the Fireholder passed Foster's own book on the charts to hit #1 bestseller status.

Fit Check

Is This the Right Fit?

This is for you if...

  • You've achieved a lot, but something still feels missing
  • Your external results don't match your internal potential
  • You've tried coaching before and it didn't go deep enough
  • You want to be challenged, not just supported
  • You've read Be the Fireholder and want to live it

Not the right time if...

  • You want a quick fix or surface-level motivation
  • You're not willing to do uncomfortable inner work
  • You need constant, on-demand availability
  • You're not ready to be held to a high standard
  • You want validation, not a challenge

From Readers on Amazon

The Book This Program Is Built On

★★★★★

“It's a mix of personal growth, leadership advice, and life coaching all wrapped into one. If you're feeling stuck or sense there's something more you're meant to do, this is a great place to start.”

Amazon Customer

Amazon Review, “An inspirational read for anyone”

★★★★★

“This book doesn't whisper inspiration, it shouts it. This isn't about hype. It's about ownership, mindset, and creating legacy-level impact from the ground up.”

JR

Amazon Review, “Raw, Real, and Absolutely Unshakable”

The Investment

Coaching, By Application

By Application

1-on-1 Coaching

Custom

discussed on application

The 35-week Fireholder framework, delivered live. Weekly 1-on-1 sessions with Julian built around your specific goals and what's actually in your way.

  • The 35-week curriculum as the membership
  • A live 45-minute 1-on-1 session with Julian every week
  • Sessions built around your specific goals and obstacles
  • Your own personalized keepsake: The Receipts, a hardcover book written by you and assembled over the full 35 weeks
  • Application required, limited availability

6-month commitment to start. The program runs 35 weeks; any weeks remaining after your initial 6 months, and any continued coaching after graduation, bill at the then-current enrollment rate.

Apply for Coaching Not Sure Yet? Explore the Membership

How to Begin

The Fire Doesn't Wait.

Neither should you. There is no hard sell here. Either it's the right fit, or it isn't.

01
Apply
Complete a short application, seven questions, reviewed personally by Julian.
02
Discovery Call
Shortlisted applicants schedule a call within 48 hours.
03
Begin
If it's the right fit, onboarding starts and Week 1 opens.

Questions

Before You Apply

Julian works with a limited number of 1-on-1 clients at a time so he can give each person real, personal attention. The application is how he makes sure it's the right fit on both sides before anyone commits.
You'll hear back with next steps, which may include a conversation with Julian to confirm fit before enrollment.
No. It's a structured 35-week coaching program built around a specific framework, not a substitute for professional mental health care.
The Fireholder Membership offers the 35-week structure in a self-guided, community format, a lower-commitment way to start.
A personalized hardcover book compiled from your own weekly reflections throughout the program, written by you, not about you, a keepsake of your own growth.
Your initial enrollment is a 6-month commitment. The full Fireholder Coaching program runs 35 weeks, about 8 months, so a few weeks remain after your 6-month term ends. Those remaining weeks, and any coaching you continue after completing the full program, bill at Empire Within Academy's then-current enrollment rate. This keeps pricing consistent and fair for everyone enrolled at any given time.

This is for people who are ready to go further.

It's for people who are ready to be held to who they already are, winners, or people who want to be.

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